Case Study: Rep Fitness achieves a seamless Black Friday launch and 30% faster order processing with Brightpearl

With Brightpearl, Rep Fitness gets in great shape for Black Friday - and in record time

Rep Fitness is a Denver-based B2C fitness brand that grew quickly to a $20M business selling via its ecommerce store, marketplaces and a brick-and-mortar outlet. Ahead of the holiday season the company was struggling with a slow, manual point-of-sale and dispatch process, out-of-date inventory and a failed software start just weeks before Black Friday — creating urgent pressure to find and implement a reliable, scalable solution.

Brightpearl was implemented in six weeks and went live one week before Black Friday with onsite training and a plan tailored to Rep Fitness’s needs. The unified system delivered real-time inventory visibility, automated pick lists and order allocation, cutting order processing time by 30%, smoothing the holiday spike and improving forecasting. The result: happier customers, more efficient operations and the ability to expand into multiple 3PL locations and international markets.

Rep Fitness

Alida Sholl

Director of Technical Operations