Case Study: Priority Tire Outlet achieves centralized omnichannel inventory control and faster fulfillment with Brightpearl

With Brightpearl and BigCommerce under the hood, Priority Tire Outlet leaves its competitors in the dust

Priority Tire Outlet is an omnichannel retailer based in Allentown, PA, selling new tires via its BigCommerce store and marketplaces including Amazon, eBay and Walmart. The company operates two warehouses and connects to about 200 vendor warehouses for dropshipping. After splitting from its used-tire business, Priority Tire needed a more capable back-office system to centralize inventory, control multi-vendor dropshipping, and reduce the administrative burden of marketplace listings.

They implemented Brightpearl as their central data source alongside BigCommerce, automating product feeds, real-time inventory and order updates, and flexible warehouse and dropship fulfillment. The integrated solution enabled same-day and Amazon-Prime shipping, clearer visibility into margins and sales by channel, tighter eBay management, and faster scaling — delivering faster fulfillment, more competitive pricing, and greater operational control.

Priority Tire Outlet

Dimitri Chernyak

President