Case Study: Racquet Sports Group streamlines multichannel ecommerce and saves 50 hours/month with Brightpearl

What Racquet Sports Group needs to ace ecommerce operations

Racquet Sports Group, founded in 2008 by Jack Otton (originally Racquet Depot UK), is a fast-growing retailer and wholesaler of tennis, squash, badminton and racquetball equipment that sells primarily through BigCommerce (65% of sales), eBay and a growing mail-order/wholesale operation. Jack needed a stable back‑office that could connect to BigCommerce, sync inventory across multiple channels, handle orders, payments and accounts, and give one clear view of both B2C and B2B activity.

They implemented Brightpearl for its out‑of‑the‑box BigCommerce and marketplace integrations, centralized reporting and cloud access. The platform eliminated manual data entry, gave the team a single source of truth, saved about 50 hours a month, avoided hiring extra staff, and supports continued scale—helping sustain ~20% YoY growth while enabling more focused marketing and order volume growth.

Racquet Sports Group

Jack Otton

Owner