Case Study: trueCABLE achieves uninterrupted customer connection and 22.6% YoY growth during COVID-19 with Brightpearl

trueCABLE remains connected to customers throughout Covid - thanks to Brightpearl

trueCABLE, a Missouri-based maker and retailer of low-voltage supplies founded in 2015, expanded from Amazon and eBay into a Shopify-powered DTC channel and grew its catalog to 289 SKUs. When COVID-19 drove a sudden surge in online orders the company faced heavy manual admin, risk of overselling across channels, and the challenge of maintaining fast delivery and customer service.

Because trueCABLE had implemented Brightpearl and its warehouse management system, inventory synced across Amazon and other channels, enabling Seller-Fulfilled-Prime, preventing oversells and keeping fulfilment in-house. The platform saved about 40 hours per month, let the company continue shipping through the pandemic and delivered 22.57% year-over-year growth.

truecable

John Ibbetson

VP of Sales & Business Development