Case Study: trueCABLE streamlines omnichannel operations, saves 40 hours/month and grows 22.6% with Brightpearl

trueCABLE amps up the voltage on its retail operation with Brightpearl

trueCABLE, a Missouri-based supplier of low-voltage products founded in 2015, expanded rapidly from Amazon and eBay into a Shopify-powered direct-to-consumer business and now manages 289 SKUs. That growth exposed weaknesses in its legacy ERP — no pre-built ecommerce integrations, manual order and inventory entry across channels, and time-consuming workflows that prevented scaling without adding headcount.

Switching to Brightpearl provided out-of-the-box integrations (including Shopify and ShipStation), real-time inventory synchronization, automated order/inventory/shipping workflows and demand-driven forecasting. The platform eliminated tedious manual work (saving about 40 hours per month), reduced errors, improved customer experience, and supported continued growth (22.57% YoY).

truecable

John Ibbetson

VP of Sales & Business Development