Case Study: Alex Monroe achieves streamlined operations and same-day dispatch with Brightpearl

Thriving Jeweller Alex Monroe Continue to Storm the Jewelry Industry with Brightpearl

Alex Monroe is a London-based, handmade jewelry brand with 35 employees selling through wholesale, a Magento webstore and a flagship boutique to customers in over 38 countries. Rapid growth exposed operational pain points: disjointed sales channels, manual spreadsheets and poor inventory visibility that made managing made-to-order items and meeting rising customer delivery expectations difficult.

By implementing Brightpearl (integrated with Magento and POS) Alex Monroe gained real-time inventory, easy reporting and streamlined order workflows. The team now allocates and dispatches stock faster—even same day—has reduced admin, improved international growth and uses POS time savings to focus more on customer service.

Alex Monroe

Tom Cornwell

Wholesale Manager