Case Study: The Woolery achieves 78% faster shipping with Brightpearl Automation

The Woolery ships orders 78% faster with Brightpearl Automation

The Woolery is a 40‑year‑old, 20‑person omnichannel retailer in Frankfort, Kentucky that sells spinning, weaving and fiber‑arts supplies via its Magento store, Amazon and a brick‑and‑mortar shop. Growth exposed limits in its legacy single‑register POS and a custom shipping bridge that forced staff to manually enter 500–1,500 orders weekly, constrained carrier options, and left forecasting on spreadsheets — the business needed a scalable omnichannel system, seamless shipping integration, and smarter inventory planning.

They chose Brightpearl plus the Automation app and Inventory Planner to provide a full cloud ERP with two‑way marketplace and carrier integrations, POS and barcode support. Automation now routes two‑thirds of orders straight to the warehouse, cutting average ship time from five days to under two (over 70% faster), reducing staff needs, eliminating many stockouts and dead stock, and enabling growth without expanding payroll while improving the customer experience.

The Woolery

Wave McFarland

President