Case Study: Eureka Brands achieves streamlined order processing and inventory accuracy with Brightpearl

The only way is up at Eureka Brands now they’re using Brightpearl and BigCommerce

Eureka Brands, founded in 2008 by Alexei Mazin and Kathryn Franco, distributes bicycle lifestyle accessories through B2B and B2C channels across Australia. As the business expanded to multiple brands and SKUs, their five‑person team was hampered by a bulky accounting system, inaccurate inventory, slow reconciliations and time‑consuming manual order entry, limiting time‑to‑market and access to reliable business data.

Integrating Brightpearl with their BigCommerce stores automated e‑commerce and wholesale workflows, syncing inventory and orders in real time and eliminating manual re‑entry. The result was faster, more accurate order processing, clear at‑a‑glance business reporting and easier dealer ordering — freeing the team to focus on growth, dealer support and a better work–life balance.

Eureka Brands

Kathryn Franco

Founder