Case Study: Run Gum achieves 80 hours saved per month with Brightpearl

Run Gum boosts performance and saves 80 hours a month after swapping to Brightpearl

Run Gum, the functional chewing gum brand founded by Olympian Nick Symmonds, was struggling to manage rapid omnichannel growth across DTC and wholesale channels like Target, Walmart, and Amazon. Its previous order management and inventory tools created manual spreadsheet work, inaccurate reporting, sync issues with accounting, and time-consuming order processing.

In 2019, Run Gum switched to Brightpearl, using its retail operating system with automation, inventory management, and advanced reporting integrated with Shopify Plus and ShipStation. Brightpearl was live in 120 days and helped eliminate manual work, saving the team 20 hours a week, or about 80 hours a month, while improving real-time visibility, streamlining fulfillment, and supporting 75% DTC sales growth even during the pandemic.

Run Gum

Nathan Woods

Chief Operating Officer