Case Study: Rep Fitness achieves a 600% sales spike and rapid scaling with Brightpearl

Rep Fitness - Home fitness brand sees a 600% spike in sales as Americans use the shutdown to get in shape

Rep Fitness, a Denver-based home gym specialist, saw demand explode after COVID-related gym and office closures, reporting an average 600% increase in sales since the pandemic and more than 800% online growth in Q2. The surge created severe operational challenges—rapid sellouts, inventory shortages, thousands of orders per day and the need to scale staff quickly while keeping customers informed.

By using Brightpearl’s real-time inventory and faster reporting, Rep avoided oversells, analyzed sales data quickly, and made faster sourcing and inventory decisions; the platform’s simple interface also let new hires become productive within a week. As a result, Rep managed unprecedented order volumes with greater accuracy, sustained rapid sales growth, scaled its workforce, and began developing space-saving products for the growing home-gym market.

Rep Fitness

Alida Sholl

Director of Technical Operations