Case Study: Popcultcha achieves quadruple efficiency savings with Brightpearl

Popcultcha Collects Quadruple Savings After Automating Operations on Brightpearl

Popcultcha, Australia’s largest online pop culture merchandise retailer, was struggling to manage orders, shipping, invoicing, and inventory across multiple locations and 80,000 SKUs using manual processes and aging POS software. The company needed a system that could integrate with Magento, Zendesk, and shipping tools, so it turned to Brightpearl and its retail operating system to streamline operations.

With Brightpearl, Popcultcha automated around 35 workflows using the Automation Engine, including invoicing, order splitting, batching, and fraud checks. The result was a 95% cut in order processing time, invoicing efficiency quadrupled, and error rates dropped from 15% to 0%, while freeing staff for more strategic work.

Popcultcha

Adam Benson

Operations Lead