Case Study: Passenger achieves rapid global scaling with Brightpearl

Passenger Scales to £87M After 60-Day Setup with Brightpearl and Shopify

Passenger, a UK outdoor clothing brand founded in 2012, grew from about £0.5M to nearly £90M in five years, but its rapid expansion left the team managing increasingly complex operations through spreadsheets. To support growth across B2B, DTC, and international markets, Passenger needed a faster, more scalable retail operating system, and chose Brightpearl and Shopify to replace manual processes.

Brightpearl implemented its platform in just 60 days, giving Passenger one central system for inventory, purchasing, automation, reporting, and forecasting. With Brightpearl, Passenger improved data accuracy, reduced manual work, and gained better visibility and control across geographies; the company now runs all major operations through a single source of truth and continues scaling globally, with 40% of business already coming from outside the UK.

Passenger

Jon Lane

Chief Executive Officer