Case Study: Oaklandish achieves scalable multi-channel growth and $2,400/month savings with Brightpearl

Oaklandish marries civic pride with savvy retailing and grows with Brightpearl

Oaklandish is a B Corp apparel and retail brand born from a public art project that celebrates Oakland’s identity. Growing 25–35% annually through four stores, pop-ups, a truck, wholesale and e‑commerce, the company struggled to manage inventory, purchase orders and reporting across channels using Excel—creating time-consuming recounts and requiring senior staff intervention to preserve margins.

Switching to Brightpearl gave Oaklandish an affordable, retail-centric platform that tied all channels together, produced timely inventory reports and automated operations. The move cut operating costs by $2,400/month, saved about 40 staff hours a month, enabled multiple stores and warehouses, and supported continued 25–35% growth while freeing the team to focus on product expansion, a national there/there brand and new retail locations.

Oaklandish

Angela Tsay

Chief Executive Officer