Case Study: Nooz Optics achieves international growth and operational efficiency with Brightpearl

Nooz Optics Zooms in on International Domination After Joining Brightpearl

Nooz Optics, a France-based eyewear brand, was scaling quickly across multiple regions and Shopify-powered stores but struggled with fragmented processes, manual workflows, and limited visibility. The company needed a single system to centralize operations, prevent overselling, and support its international growth and B2B expansion goals, so it turned to Brightpearl.

Brightpearl implemented a retail-focused operating system that connected seamlessly with Shopify and the rest of Nooz Optics’ tech stack in just 56 days. With Brightpearl’s automation, inventory planning, and reporting tools, Nooz Optics eliminated many manual spreadsheet-driven tasks, improved operational control, and saw its Trustpilot score rise from 1 to 4.4 after joining Brightpearl.

Nooz Optics

Antoine Doolaeghe

Co-Founder