Case Study: Natural Baby Shower achieves faster, more accurate warehousing, halved inventory counts and fewer mispicks with Brightpearl

Natural Baby Shower’s warehousing efficiency is born again with Brightpearl

Natural Baby Shower is a UK retailer of natural, organic and ethically made baby products that has grown from kitchen-table beginnings to a 25‑person omnichannel business with a Shopify Plus store, two warehouses and multiple marketplaces. Rapid growth exposed major operational pain points: the team couldn’t track orders or inventory in real time, relied on manual pick‑and‑pack processes that caused errors and delays, and lacked the data and structure needed to scale efficiently.

They implemented Brightpearl’s WMS to centralize operations, add barcode scanning and deliver real‑time inventory, with smooth onboarding and training. The result: inventory counts are twice as fast, mispicks and manual errors have fallen significantly, order turnaround is quicker, and daily financial and customer insights support better decisions—letting the business grow without a matching increase in warehouse staff and improving customer service.

Natural Baby Shower

Clifton Vaughan

Director & Co-founder