Case Study: Mad4Tools (online tool retailer) achieves 250% sales spike and seamless fulfilment during lockdown with Brightpearl

Mad4Tools.com reports mammoth sales spike as DIY mad Brits flock online to complete lockdown home improvements

Bristol-based Mad4Tools.com, an online-only retailer of more than 30,000 tools, workwear and DIY products, faced a turbulent lockdown: sales initially plunged by about 60% but then surged as Brits moved DIY projects online, producing a 250% spike in demand that threatened to overwhelm order processing and delivery capabilities.

Mad4Tools used Seller‑Fulfilled Prime and Brightpearl to automate order processing, inventory and shipping workflows while relying on its warehouse team for fast fulfilment. The platform scaled seamlessly with the surge, allowing the company to maintain speedy delivery and customer service, keep an excellent 5* Trustpilot rating and position itself for stronger post‑Covid trading.

Mad4Tools

Paul Swain

Director