Case Study: Mad4Tools achieves superior customer experiences and scalable automated fulfilment with Brightpearl

Mad4Tools introduces Brightpearl to deliver superior experiences for customers

Mad4Tools.com is an online retailer of power tools, workwear and electrical equipment selling via its webstore, Amazon and eBay and stocking over 30,000 products. Rapid, double‑digit growth exposed the limits of its DIY, spreadsheet‑based operations: manual order processing, poor inventory visibility, overselling and slow customer communications led to delays, canceled orders and constrained marketplace listings.

By implementing Brightpearl the business centralized multichannel orders, gained real‑time inventory visibility and introduced barcode scanning and automated workflows. The result was dramatically fewer picking errors (90% reduction), faster fulfillment, better customer updates and stronger Trustpilot ratings—allowing Mad4Tools to expand SKUs and order volumes without adding headcount and continue its strong revenue growth.

Mad4Tools

Paul Swain

Director