Case Study: Fairfax & Favor achieves 300% sales spike and 99% next-day delivery with Brightpearl

Luxury footwear retailer reports 300% sales spike as Brits look to ‘treat themselves’ in lockdown

Fairfax & Favor is a Norfolk-based luxury footwear and leather goods brand that faced the same pandemic pressures hitting the wider £48bn UK luxury sector: store closures, lost B2B channels and cancelled trade shows. Initially worried that lockdown would suppress demand for high-end items, the retailer instead confronted the opposite challenge — a sudden, massive online surge as consumers “treated themselves” during lockdown and expectations for a premium experience remained high.

Fairfax & Favor responded by doubling down on ecommerce — expanding ranges, strengthening supply chains and automating operations with Shopify, Scurri and Brightpearl — allowing the team to handle peak volumes with fewer staff. The result: a 300% sales spike (the Brancaster sandal rose 320%), limited-edition drops selling out in minutes, 99% of orders delivered next day during the pandemic, and recognition as the 33rd fastest-growing online retailer in Britain.

Fairfax & Favor

Rob Cooper

General Manager