Case Study: Malabar Bay achieves faster, more accurate fulfillment with Brightpearl

Loungewear brand Malabar Bay rests easy with Brightpearl powering its operations

Malabar Bay is a family-owned loungewear and resort-wear brand founded in 2003, known for its fabrics and patterns. As it expanded from direct-to-consumer into wholesale and marketplaces, its QuickBooks-based back end couldn’t handle growing SKUs, inventory visibility or mixed B2B/B2C operations—so the company needed a scalable, easy-to-run retail operations system to keep pace with customer expectations and rapid fulfillment demands.

Malabar Bay implemented Brightpearl (with ShipStation), centralized fulfillment and adopted inventory-planning practices to gain real-time inventory visibility and faster order management. The result: error rates fell from 12% to 2% in two years, 80% of orders ship the same day, customer satisfaction is reported at 100%, one in five customers return within six months, and wholesale margins and fulfillment speed have improved—enabling continued growth and a new brand launch.

Malabar Bay

Lalan Shrikam

Founder