Case Study: Jenny Bird achieves a 40% lockdown sales surge with Brightpearl

Jewelry brand sees huge 40% lockdown sales spike

Jenny Bird is a Toronto-based jewelry brand founded in 2008 that sells modern, design-led pieces through two Shopify sites, 80 wholesale partners, and a flagship retail store. When COVID-19 lockdowns forced wholesale stores and its shop to close—threatening 50% of revenue—the brand nevertheless experienced a sudden 40% surge in online sales and needed to rapidly scale digital operations and inventory management.

The company used Brightpearl’s integrated operations platform as a single source of truth, connecting Shopify, its 3PL and inventory across channels to enable accurate forecasting and fast reallocation of stock from future wholesale orders to ecommerce. That visibility and automation let Jenny Bird meet the demand spike, recover lost wholesale revenue through online sales, and continue strong growth through the pandemic.

Jenny Bird

Jenny Bird

CEO and Creative Director