Case Study: Bells of Steel achieves 400% growth and saves 80 hours per week with Brightpearl

How This Fitness Retailer Grew from $3M to $15M in 18 months with Brightpearl supercharging success

Bells of Steel, a fast-growing fitness retailer, faced major operational strain as pandemic-fueled demand pushed it from a seven-person team into a much larger, more complex business. As the company scaled, manual inventory management, accounting inaccuracies, and disconnected systems created visibility issues and made it hard to keep up with growth. Bells of Steel turned to Brightpearl’s Retail Operating Solution to replace its patchwork software and support its expanding operations.

Brightpearl implemented a centralized, retail-focused system with automation, inventory planning, accounting, and plug-and-play integrations, and it was deployed in about 120 days. The results were significant: Bells of Steel gained full inventory visibility, improved cross-team communication, saved 80 hours per week, and grew 400% in 18 months, increasing revenue from $3M to $15M. Brightpearl helped the company scale more sustainably and make better data-driven decisions.

Bells of Steel

Kaevon Khoozani

Founder