Case Study: Help for Heroes achieves 30% faster order processing and rapid peak-season go-live with Brightpearl

Help for Heroes Changing Lives and Retail Platforms

Help for Heroes is a British charity founded in 2007 to support wounded and injured veterans. Its trading arm sells merchandise to raise funds and grew from nine products to over 500 across Shopify Plus and marketplaces, creating a need for a reliable, extensible and scalable retail management system to handle orders quickly, accurately and cost‑efficiently.

Help for Heroes selected Brightpearl’s Digital Operations Platform for its Shopify and 3PL integrations and rapid deployment, going live in under two months ahead of peak season. Brightpearl’s WMS, barcode scanning and automated carrier label generation (via Shiptheory) improved fulfilment speed and efficiency by about 30%, handled a >33% surge in orders during the pandemic with minimal downtime, and increased accuracy and customer service.

Help for Heroes

Emma Parry

Co-Founder