Case Study: Grand Prix Racewear achieves 30% Q1 sales growth and 20% faster order processing with Brightpearl

Grand Prix Racewear accelerates its growth with major ecommerce pit stop

Grand Prix Racewear, founded in 1987 and based at Silverstone, is a leading UK supplier of racewear with around 42,000 SKUs sold via its showroom and online store. Rapid growth exposed limits in a manual order process and an aging Magento platform, causing inventory, invoicing and integration bottlenecks that threatened scalability without adding headcount.

By implementing Brightpearl’s digital operations platform in under three months, GPR automated invoicing and order workflows and gained real-time inventory and sales data. The change sped up order processing by about 20%, supported 30% sales growth in Q1 and helped double turnover in under two years, providing a scalable foundation for channel expansion (POS, Amazon/eBay) and new product lines without increasing staff.

Grand Prix Racewear

Anthony Cheshire

Managing Director