Case Study: Giantnerd achieves 34% revenue growth and multichannel success with Brightpearl

Giantnerd steers its way to multichannel success with Brightpearl

Giantnerd is a Denver-based online bike company that manufactures Tommaso bikes and sells parts and accessories via its Shopify webstore plus marketplaces like Amazon and eBay (about 90% of sales come from Amazon). After a change in ownership and a downsizing, the company needed a more affordable, easier-to-use system than NetSuite to centralize multichannel sales, keep inventory accurate, and gain clearer business insights.

Giantnerd migrated to Brightpearl (about a 20-hour setup) and integrated it with Shopify and ShipStation to automate orders, inventory and shipping, with tracking syncing reliably between systems. The switch delivered operational stability and measurable growth — a 34% revenue increase, 100+ sales orders per day, seamless ShipStation fulfillment integration, and stronger inventory and accounting visibility to support further multichannel expansion.

Giantnerd

Justin Essler

General Manager