Case Study: Home Life Direct achieves 25% turnover growth and streamlined multichannel operations with Brightpearl

From archaic wholesalers to a modern, thriving, savvy ecommerce retail business

Home Life Direct, a family-run manufacturer and designer of conservatory and garden furniture, shifted from a wholesale B2B model to a multichannel B2C business (10 employees, ~£1M turnover in 2014, 25% growth). The company needed to consolidate multiple sales channels (including significant telephone orders), allocate stock more effectively and streamline repetitive admin; their initial solution, ChannelAdvisor, proved too slow and lacked the functionality they required.

They migrated to Brightpearl and rebuilt their flagship site on Magento, integrating three web stores into a single system. Brightpearl’s real-time accounting and unified order-to-invoice workflows (sales, picking, dispatch and invoicing) simplified forecasting and cash flow management, freeing the team to focus on customers—driving a reported 25% increase in turnover—and enabling plans for next‑day delivery in the Midlands.

Home Life Direct

Edward Sloane

Managing Director