Case Study: FringeSport achieves accurate multi-channel inventory and saves 40 hours/month with Brightpearl

FringeSport leaves the heavy lifting to Brightpearl

FringeSport, founded in 2010 by brothers Alex and Peter Keller, supplies garage-gym and CrossFit equipment through a Shopify Plus webstore, Amazon, eBay and two retail showrooms. With 12 employees, the company struggled to track inventory across channels, manage kit-based products, reconcile in-store POS with online sales, and control costly freight/shipping weights — creating fulfillment bottlenecks and cash-flow risk.

By implementing Brightpearl integrated with Shopify POS, FringeSport automated kit-level inventory deductions, centralized multichannel stock, enabled dropshipping from two warehouses and eliminated spreadsheets, freeing about 40 hours a month. The result: accurate inventory, reduced manual work, improved customer service and faster fulfillment, allowing the team to scale showrooms and focus on growth.

FringeSport

Peter Keller

Chief Executive Officer