Case Study: Wild Rye saves 80 hours a month with Brightpearl

Female-Led Outdoors Brand Wild Rye Saves 80 Hours a Month With Brightpearl

Wild Rye, a female-led women’s outdoors apparel brand, had outgrown its manual, spreadsheet-based inventory and order processes as it expanded across DTC and wholesale channels. The team struggled with inaccurate, non-real-time data, overselling risks, and hours spent reconciling calculations instead of supporting growth.

Brightpearl implemented its retail operating system and Automation Engine for Wild Rye, creating a single source of truth for inventory, purchase orders, orders, warehouse, shipping, and fulfilment. The result was a major reduction in manual work, with Brightpearl helping Wild Rye save 3–4 hours a day, or about 80 hours a month, while improving accuracy and operational visibility.

Wild Rye

Shannon Allen

VP of People & Ops