Case Study: DUDE Products achieves scalable, streamlined growth with Brightpearl

DUDE Products Keeps Lean and Mean with Scalable Technology Stack

DUDE Products, maker of DUDE Wipes, launched in 2011 and quickly grew into a leading U.S. men’s hygiene brand selling through Shopify, Amazon and 7,000+ retail stores, with 100% year‑over‑year growth. That rapid expansion exposed operational strain: the team was running on spreadsheets and QuickBooks, leading to manual order submission, inventory headaches, unreliable EDI and poor performance reporting.

To scale without bloating headcount, DUDE implemented Brightpearl as their retail management system and outsourced fulfillment to CTL Global and EDI to B2BGateway, keeping a three‑person core team. Automation synced Shopify and retail orders, delivered reliable metrics, and freed time from admin so the team could focus on marketing and new accounts—resulting in stronger, data-backed retail wins and continued rapid growth with another 100% increase expected.

DUDE Products

Brian Wilkin

Co-founder