Case Study: Dick's Climbing achieves 70% growth and scalable multi‑channel sales with Brightpearl

Dick’s Climbing scales year on year with Brightpearl and Shopify

Dick’s Climbing is a Bristol-based specialist retailer founded in 2008 that sells hundreds of climbing products worldwide through a shop and multiple Shopify stores (serving both B2C and B2B customers). The business began with a three‑page website and manual spreadsheets, and needed a way to sell across channels, track inventory accurately, and scale operations efficiently and stably.

By adopting Brightpearl and integrating it with Shopify, Dick’s Climbing quickly organized inventory, streamlined online storefronts and order management, and launched a separate B2B store for industrial clients. The result was rapid, sustainable growth (around 70% over two years), minimal added channel cost, new long‑term customers and stronger day‑to‑day operational control.

Dick's Climbing

Richard Hall

Owner