Case Study: CoolBlades achieves 650% sales spike and scales operations with Brightpearl

CoolBlades reports 650% sales spike as Brits rush online to buy supplies for at-home haircuts

CoolBlades, a UK retailer of professional hair‑care tools and supplies, saw demand explode when COVID‑19 lockdowns closed salons and pushed consumers to attempt DIY haircuts. The business experienced a 650% year‑on‑year sales spike that threatened to overwhelm its legacy, on‑prem stock control and order‑processing systems and put the company at risk of failing to fulfil orders and stay open.

Because CoolBlades had migrated to Brightpearl in 2017, it could rapidly scale operations: automated order processing, inventory and shipping across multiple online channels enabled the team to process tens of thousands of orders, maintain customer service with limited staff, and implement safe working practices. The firm also launched a mobile‑optimised site (+30% conversion) and was named the 34th fastest growing online retailer in Britain, crediting Brightpearl with helping it survive and grow.

CoolBlades

Rupert Hughes

Ecommerce Director