Case Study: Cleva achieves 100% YoY growth with Brightpearl

Cleva cuts through the competition with 100% YoY growth

Cleva, a UK-based DIY brand selling lawnmowers, vacuum cleaners, and outdoor power tools, needed a way to manage rapid growth across multiple sales channels while reducing operational complexity. As an early Brightpearl adopter, Cleva used Brightpearl as its retail operating system to connect Shopify, Amazon, eBay, and other marketplaces, giving the team a central hub for inventory and order management.

Brightpearl implemented automation across orders, inventory, warehousing, shipping, and fulfilment, while also syncing with accounting and third-party warehouses. The result was around a 50% reduction in labour costs, fewer manual errors, and real-time visibility across the business. With Brightpearl, Cleva achieved 100% year-on-year growth and ranked 15th among the UK’s fastest-growing online brands.

Cleva

Douglas Begg

Technical & Operations Director