Case Study: Casey’s Distributing, Inc. achieves faster fulfillment and smarter purchasing with Brightpearl

Casey’s Distributing efficiently distributes to over 2000 U.S. retailers with Brightpearl and BigCommerce

Casey’s Distributing is a 27‑year‑old B2B wholesaler that sells 40,000+ licensed sports‑team products to more than 2,000 U.S. retailers via a BigCommerce webstore, phone and EDI. The company struggled with manual data entry, poor integration with their webstore, and time‑consuming purchasing decisions because they couldn’t easily see which SKUs were selling.

By adopting Brightpearl across sales, operations and accounting and integrating it with BigCommerce and ShipStation, Casey’s automated order flow, improved reporting, tagging and inventory visibility, and launched a customer portal. The result: major time savings and lower staffing needs, smarter purchasing with clear ROI, better customer self‑service, and continued roughly 10% year‑over‑year growth.

Casey’s Distributing, Inc.

Ben Johnson

Vice President of Operations