Case Study: Dan-O’s Seasoning saves seven hires and scales to $30M with Brightpearl

Brightpearl Spices Up Operations And Saves SEVEN Hires At Dan-O’s Seasoning

Dan-O’s Seasoning grew rapidly after viral TikTok videos drove sales from farmers markets to a multi-channel retail business, but the company was still running on manual, spreadsheet-based processes. With revenue hitting $10M, the team needed a flexible system that could connect its website, sales channels, and QuickBooks without the cost and complexity of a legacy ERP.

Brightpearl implemented its retail operating system in just three months, automating inventory, order, shipping, and financial workflows across channels like Amazon, WooCommerce, and 3PLs. The results were substantial: revenue more than tripled, month-end close time dropped from weeks to a few days, and Dan-O’s estimates Brightpearl saved the equivalent of seven full-time hires while improving accuracy and real-time visibility.

Dan-O’s Seasoning

Sean Bowman

VP of Finance