Case Study: Love Shopping Direct achieves twice-as-fast order processing and 56 hours saved per month with Brightpearl

Brightpearl sparking customer loyalty for Love Shopping Direct

Love Shopping Direct is a growing UK retailer of LED lighting, heating and ventilation products operating multiple Shopify Plus webstores. After rapid expansion and national recognition, the business struggled with a complex inventory system, rising order volumes, missed delivery expectations and negative feedback, so it needed a scalable, user‑friendly solution to automate order management and improve fulfilment and customer experience.

Brightpearl integrated seamlessly with Shopify to automate allocation and fulfilment, support an external warehouse and enable late next‑day delivery. The change doubled order processing speed, saved about 56 hours per month (a 50% time saving on allocation/fulfilment), drastically reduced customer queries and generated a surge in 5‑star Trustpilot reviews, giving the company a scalable operations platform across its five brand sites.

Love Shopping Direct

Andy Lockley

Head of Ecommerce