Case Study: Atlantic Cigar Company achieves rapid one-month go-live and 40% YOY growth with Brightpearl

Brightpearl lights up long-term success for premium cigar brand after going live in just ONE month

Atlantic Cigar Company is a family-run premium cigar retailer founded in 1996 that grew from a single shop into a multi-channel business with retail stores, cigar lounges and a strong ecommerce presence. Rapid growth — and an overnight surge in demand during the COVID-19 pandemic — created operational complexity and an urgent need for a scalable, retail-focused platform that would integrate quickly with BigCommerce and other tools.

Brightpearl was deployed in about one month, providing plug-and-play integration with BigCommerce, ShipStation and NoFraud plus automation, demand forecasting and dynamic pricing tools. The platform enabled Atlantic Cigar to handle 40% year‑on‑year growth, keep same‑day dispatch, avoid hiring up to 10 extra staff, reduce errors and speed supplier ordering — giving the company the operational foundation to expand wholesale and new channels.

Atlantic Cigar Company

Paul Scipioni

Chief executive officer & President