Case Study: Stitch & Story achieves 300% year-on-year growth and streamlined, automated operations with Brightpearl

Brightpearl knits together a perfect-fit solution for Stitch & Story

Stitch & Story, launched in 2012 to modernize knitting and crochet kits, grew rapidly into a multi-channel brand selling via Shopify Plus, Amazon and B2B partners. That fast expansion exposed a fragmented tech stack with no backend integration, little visibility and failed attempts to fix it (an unsuitable Unleashed implementation), leaving the team overselling stock and struggling to scale.

Switching to Brightpearl gave Stitch & Story a single source of truth with out-of-the-box Shopify connectivity and automation, going live in four months. The platform delivered real-time inventory, automated order fulfilment and workflow savings, eliminated overselling, supported 300% year‑on‑year growth and handled pandemic demand spikes—freeing the team to focus on front‑end strategy and future innovation.

Stitch & Story

Julian Tyrassek

Chief Operating Officer