Case Study: Tablet2Cases achieves scalable, automated multi‑channel retail operations with Brightpearl

Brightpearl is a Crucial Element of Business Success at Tablet2Cases

Tablet2Cases, founded in 2011 and headquartered in Hong Kong with operations in Hungary and China, designs and sells protective cases for phones and tablets across marketplaces including Amazon and Shopify. Growing to 22 employees and managing 120,000+ SKUs, the business outgrew Excel-based processes as order volumes climbed to 160–200 a day and multi-channel updates, inventory and reporting became unsustainable.

In 2014 they implemented Brightpearl as an all‑in‑one retail ERP with fixed pricing and automated workflows, consolidating purchasing, sales, inventory, customers and ecommerce channels. The automation replaced manual spreadsheets, saved significant staff hours, improved visibility and control, and enabled continued global scaling—outcomes Pavel Smirnov credits as essential to the company’s growth.

Tablet2Cases

Pavel Smirnov

Managing Director and Co-Founder