Case Study: Greater Than A achieves back-office automation and accelerated growth with Brightpearl

Brightpearl helps Greater Than A move their staff away from back office tasks and onto business growth

Greater Than A is an Oslo-based sustainable fashion brand (co‑owned by athlete Aksel Lund Svindal) focused on mono-material, recyclable clothing to reduce overconsumption. As a fast-growing startup targeting international expansion, they needed a cloud-based, scalable system to automate back‑office tasks so staff could spend time on brand growth and customer-facing activities instead of manual admin.

They implemented Brightpearl integrated with Shopify, Le New Black and Delogue to build an automated cloud technology stack. The solution reduced manual workloads, freed employees to focus on sales and customer engagement, and enabled rapid, cost-managed scaling—supporting early sales in German-speaking markets and the US and providing a solid foundation for their sustainability-led growth.

Greater Than A

Jens-Petter Ring

Design Project Leader