Case Study: Goose & Gander achieves 5x faster order processing and transformed customer experience with Brightpearl

Brightpearl helps Goose & Gander process orders FIVE times faster - and transform customer experience

Goose & Gander is a direct-to-consumer unisex clothing brand launched in 2013 in the South West of England that scaled quickly—with triple- and double-digit growth and thousands of daily orders—but had no inventory or operations system. That lack of visibility led to frequent overselling, slow order fulfilment, poor customer service and mounting refunds, making the business unsustainable during peak periods.

Brightpearl integrated seamlessly with their Shopify store and was live in just eight weeks, giving Goose & Gander centralised stock control, automated workflows and scalable operations. The result: order processing is five times faster (500%), overselling has been eliminated, customer experience and team productivity improved, and the founders can focus on growth rather than firefighting.

Goose & Gander

Olly White

Director