Case Study: Atlantic Cigar Company achieves rapid growth and operational efficiency with Brightpearl

Brightpearl and BigCommerce Are The Perfect Match for Atlantic Cigar

Atlantic Cigar Company, a fast-growing premium cigar retailer with online and brick-and-mortar stores, needed a digital operations system that could be implemented quickly without disrupting day-to-day business. The company chose Brightpearl, along with its native BigCommerce integration, to replace slower legacy ERP-style approaches and support its rapid growth.

Brightpearl went live for Atlantic Cigar Company in about one month, delivering a “plug and play” setup with BigCommerce and automation tools that streamlined back-office operations. The results were significant: the platform helped Atlantic Cigar handle pandemic-era order volume, improved operational efficiency, and saved the business from hiring up to 10 additional employees, reducing costs substantially.

Atlantic Cigar Company

Paul Scipioni

Chief executive officer & President