Case Study: Costume retailer Bodysocks pivots to launch BargainFox and scale to 50,000 SKUs in 6 weeks with Brightpearl

Bodysocks & BargainFox.com - Costume retailer pivots business model in just 6 weeks

Bodysocks, founded in West Wales in 2011, is a global costume retailer selling tens of thousands of SKUs to 70+ countries. Managing eBay, Amazon and its own site on separate stock systems led to duplicate sales, stockouts, manual shipping processes and no live financial view—issues that became more urgent as the company expanded internationally and then faced demand shocks from the COVID-19 downturn.

Implementing Brightpearl (with Shopify for ecommerce) provided real‑time inventory synchronization, automated shipping, multi‑currency accounting and integrated warehouse management, cutting manual work by about 20 hours a month and eliminating oversells. That infrastructure let the team launch BargainFox.com—50,000 SKUs, a new warehouse and global ambitions—in under six weeks and gave them the reporting and planning tools to scale efficiently.

Bodysocks

Jack Lear

Director