Case Study: Bikebug achieves 25% faster order processing with Brightpearl

Bikebug saves 25% of their order processing time every day with Brightpearl’s warehouse automation

Bikebug is a cycling lifestyle brand in New South Wales with six stores, an ecommerce site and a hybrid retail‑and‑wholesale model. As the business grew, its legacy system—lacking shipping integrations and warehouse management—became a bottleneck: staff had to enter tracking numbers manually, print individual picking notes, and spend hours coordinating in‑store pickups or transfers, which made order processing slow and unscalable.

Implementing Brightpearl’s automation and warehouse features resolved those pain points by adding shipping manifests, real‑time inventory allocation and treating each store as a separate warehouse. The result: order processing is 25% faster every day, quicker customer pickups and deliveries, lower shipping costs, and scalable growth (4x sales and 10x more SKUs) without a proportional increase in headcount.

Bikebug

David Walsh

Customer Service Manager