Case Study: bbhugme achieves streamlined international growth with Brightpearl

bbhugme® Gets Cosy With Brightpearl to Deliver Streamlined International Growth

bbhugme, the pregnancy pillow brand created by three chiropractors, grew quickly across multiple regions and channels, but its operations became hard to manage. Using only Shopify and spreadsheets, the team struggled with limited visibility, poor reporting, and complex logistics across four global warehouses, which made it difficult to support both DTC and B2B growth.

Brightpearl implemented its retail operating system in around eight weeks, connecting bbhugme’s Shopify stores, Amazon storefront, accounting, reporting, and warehouse operations in one centralized hub. With Brightpearl’s automation and native integrations, bbhugme now processes orders and invoices automatically, applies custom fulfillment rules, and saves 5–10 hours per week, while gaining real-time stock visibility, better reporting, and more confident international expansion.

bbhugme

Andrea Sundby

Finance Manager