Case Study: Baby & Co achieves faster, automated retail operations with Brightpearl

Baby & Co Strolls To Success After Super Speedy Brightpearl Delivery

Baby & Co, a Bristol-based nursery brand selling strollers, prams, furniture, and equipment through a high street store and Advanced Shopify webstore, was struggling with rapid growth, multiple stock locations, and heavy manual admin. The company needed a flexible back-office system that could integrate with Shopify and be live within six weeks to meet HMRC’s Making Tax Digital deadline.

Brightpearl implemented its Retail Operating System with dedicated support, connecting Baby & Co’s Shopify store and 3PL providers, and adding automation, integrated accounting, and real-time reporting. The rollout went live in under 40 days, and the business says Brightpearl automation saves around 70 hours a week, equivalent to two full-time staff, while reducing errors and giving the team hands-off visibility across inventory and order fulfillment.

Baby & Co

Jeff Mills

Director