Case Study: Avulux scales retail operations with Brightpearl

Avulux Shares its Retail Tech Stack Vision

Avulux, a medical device startup, needed a back-office system to support its rapid growth and direct-to-consumer sales via Shopify. With plans to expand into multichannel retail, they sought a flexible and accessible solution that could be implemented quickly without the complexity and high cost of a large-scale ERP like NetSuite or Oracle.

Avulux implemented the Brightpearl retail operations platform. The solution was set up in weeks, automating key processes like order routing to ShipStation and accounting, which eliminated manual steps. This allowed the small team to manage by exception and focus on customer service. The company found Brightpearl to be a cost-effective and easy-to-use powerhouse that provided direct, high-quality support and served as the central hub for all their current and future sales channels.

Avulux

David Efraim

Certified Public Accountant