Case Study: Alexander Francis achieves 92.3% revenue growth and streamlined inventory control with Brightpearl

Alexander Francis overcomes fires and inventory control issues to flourish as a multichannel business

Alexander Francis, part of the Open 24 Seven group and led by MD Lee Adams, is a multichannel retailer of high‑quality garden furniture that grew rapidly from a spare‑bedroom start to a £2.5m business. Rapid expansion — compounded by a major warehouse fire — exposed weaknesses in their patchwork systems (spreadsheets, Sage, Platform One), causing poor inventory visibility, double‑selling, cashflow strain and temporary suspension from Amazon and eBay.

Implementing Brightpearl’s cloud platform unified CRM, sales, accounts and inventory, eliminated double‑selling with automation and live P&L reporting, and restored their marketplace presence (including an invitation to Amazon Vendor Central). The result: streamlined operations, reallocated admin resources into sales and marketing, and 92.3% revenue growth (from £1.3m to £2.5m), enabling the business to scale more efficiently.

Alexander Francis

Lee Adams

Managing Director