Case Study: Educational Recording Agency improves access to educational video and audio resources with BrightMinded

ERA grows to 35,500 users with BrightMinded

The Educational Recording Agency (ERA), a UK-based not-for-profit licensing organisation, needed a new website to provide educators with easy access to its vast library of broadcast video and audio resources. They partnered with BrightMinded to build a fully responsive, engaging, and searchable educational streaming platform using WordPress.

BrightMinded delivered a custom WordPress website with a streamlined user experience and integrated the BBC Shakespeare Archive. The solution significantly improved access, leading to a steady membership growth of 2,400 new users monthly and a total of 35,500 users. The platform's impact was further demonstrated when 32% of users actively engaged with content within a four-month period. BrightMinded's work ensured these vital resources remained accessible, especially during the COVID-19 pandemic.

Educational Recording Agency (era)