Case Study: British Association of Art Therapists streamlines membership services with BrightMinded

British Association of Art Therapists grows membership 10% with BrightMinded

The British Association of Art Therapists (BAAT) was struggling with an outdated membership website that created a poor experience for both its members and internal team. To address this challenge, BAAT partnered with BrightMinded to migrate their systems and redefine their digital member journeys.

BrightMinded implemented a new WordPress website and CiviCRM system, creating a bespoke 'Memberzone' for self-service management, integrated payments, and automated renewals. This solution dramatically reduced administrative work for BAAT's part-time staff and delivered a seamless experience for members. The results were significant, including a 10% rise in membership numbers and over six-figure page views in a single quarter, demonstrating the project's success in engagement and growth for the organization.

British Association of Art Therapists