Case Study: tbk streamlines local SEO workflows and saves time with BrightLocal

tbk saves $6K a year and cuts listing updates from 30 minutes to 5 with BrightLocal

The customer, tbk, a full-service agency, faced a significant challenge in manually updating the name, address, and phone information for a client with over 60 locations. This process was extremely time-consuming and prone to errors, taking approximately 30 minutes per platform. The agency needed a solution from vendor BrightLocal to streamline this operational task and free up time for more strategic work.

BrightLocal implemented its Active Sync and Reputation Manager tools to centralize location data and review management. This solution allowed tbk to make a single update that synchronized across all platforms, slashing the update time from 30 minutes to just 5 minutes per task. The results included saving an estimated six thousand dollars per year on local SEO reporting and reclaiming 20% of business hours, which were reallocated to more valuable client strategy and SEO opportunities.

tbk