Case Study: PestCo Holdings saves time and increases leads with BrightLocal

PestCo Holdings saves $6K a year and boosts GBP leads with BrightLocal

PestCo Holdings, a pest control private equity holding company, faced a time-consuming and unreliable manual process for tracking local rankings and Google Business Profile performance across its many locations. This challenge hindered their marketing strategy and operational efficiency until they turned to the vendor BrightLocal for a solution using tools like Local Rank Tracker and GBP Audit.

By implementing BrightLocal's platform, PestCo streamlined its local SEO reporting, gaining accurate and trustworthy data. This saved the team thousands of hours, allowed for strategic optimizations, and ultimately increased leads from their Google Business Profiles. BrightLocal enabled PestCo to save approximately six thousand dollars per year on reporting and improved rankings significantly, with some moving from position 21 into the top 3.

PestCo Holdings